Strategy

At Clickbenz Creatives, we prepared a focused, data-driven social media and SEO strategy customized for Hardik IVF. Here’s how we achieved exceptional results:

1. Building a Strong Online Identity

• Optimized Profile: We revamped their Facebook page with compelling visuals, an updated bio, and a professional design to establish trust and appeal.
• Enhanced Branding: Updated their Facebook page with eye-catching visuals, an informative bio, and consistent branding to convey professionalism and trust.
• Brand Voice: Created content that balanced education, inspiration, and promotion, creating a relatable and authoritative voice about IVF, fertility solutions, and client success stories.

2. Content that Engages and Converts

• Total No. of Posts per Month =23 (6 Reels +15 Banners + 2 Festival Posts 

• Focused on an 80-10-10 content rule:
• 80% engaging content like awareness campaigns, fertility tips, and patient success stories.
• 10% informative content on fertility treatment options like IVF, IUI, ICSI, Egg/ SPerm freezing, and fertility tests.
• 10% promotional posts for offers like  “Free IUI Treatment Till Teej Festival.”
• Designed creative reels, carousels, and banner posts that educated while capturing attention.

3. Targeted Advertising Campaigns

We launched well-structured ad campaigns to maximize reach and engagement:

• Reach Ads: Helped the brand gain 7.5 million reach with 51.6 million impressions, creating high visibility among their target audience.
• Lead Generation Campaigns: Generated 16,612 message inquiries (1,659 paid and 176 organic) by targeting users actively seeking fertility solutions.
• Seasonal Campaigns: Promoted offers like the Teej special, Dashian, and Tihar Festival offers, driving immediate engagement and inquiries.

4. Community Engagement

• Real-time responses: Addressed 2,808 direct messages (1659 paid, 176 organic), building trust through quick and empathetic replies.
• User-generated content: Shared testimonials and success stories, encouraging clients to engage and share their experiences.

Results

In just one year, the results speak for themselves:

1. Organic Growth

• Facebook followers grew from hundreds to over 13,000.
• Reached 1.2 million people organically, with significant growth through ads.

2. Paid Campaign Success

• 51.6 million impressions and 7.5 million reach through targeted ads.
• Generated 16,612 direct inquiries, converting curious viewers into potential clients.

3. Community Engagement

2,808 messages handled, building trust and a supportive online community.

The Impact

This collaboration transformed Hardik IVF from a startup struggling to gain traction into a recognized and trusted brand in the IVF and fertility care sector. The newfound online visibility not only increased patient inquiries but also solidified Hardik IVF’s reputation as a compassionate and expert provider of fertility solutions.

Conclusion

The success story of Hardik IVF and Fertility Center showcases the power of strategic social media management in driving real-world business results. At Clickbenz Creatives, we are proud to help businesses like Hardik IVF grow, connect, and succeed.

SEO Strategy & Implementation

     1. Advanced Keyword Research

• We conducted in-depth keyword research and analysis to identify high-value commercial keywords that align with the IVF industry and the target audience's search intent. 
• The primary focus was on keywords with high search volume, strong commercial intent, and lower competition, ensuring better chances of ranking quickly.

     2. Content Strategy & Blogging

• We implemented a consistent content marketing strategy by publishing four high-quality blogs per month to strengthen the website’s topical authority and improve organic rankings.

     3. Technical SEO Fixes

• Identified and resolved indexing issues that were preventing important pages from appearing in Google’s search results.
• Achieved a faster Core Web Vitals score, leading to improved user experience and better SEO rankings.
• Enabled rich snippets, improving CTR (Click-Through Rate) by displaying additional information like ratings, product details, and FAQs directly in search results.

     4. On-Page Optimization

• We have optimized meta titles, descriptions, header tags, and internal linking.
• And we have enhanced product pages with SEO-friendly content.

     5. Off-Page SEO & Link Building

• We have built high-quality backlinks through guest posting, local citations, and niche directories.
• We have strengthened brand visibility via social media and PR strategies.

Results & Achievements

• Achieved 1st to 2nd ranking positions for targeted keywords.
• Many keywords ranked in the top 3 within a short period.
• Significant growth in organic traffic and brand awareness.

Conclusion & Key Takeaways

• Strategic keyword research, consistent content creation, and technical fixes played a crucial role in achieving high rankings.
• Strong off-page SEO efforts helped build credibility and increase domain authority.
• Hardik IVF and Fertility Center is now a leading name in the Nepalese IVF industry on search engines.

Results

1. Google Search Console (Impressions & Clicks Growth)

2.  Google Analytics Performance

3.  Local SEO Growth (Google My Business Insights)

4. Backlinks Profile  and Referring domain graph

5. Organic Traffic Growth

Impact of SEO Implementation

Our SEO strategies for Hardik IVF and Fertility Center delivered impressive results, significantly improving online visibility, rankings, and website traffic. Key outcomes include:

• Keyword Rankings: Secured Top 3 positions for multiple high-value keywords, enhancing brand credibility.
• Organic Traffic Growth: Achieved a 200% increase in website traffic compared to the initial phase.
• User Engagement: Improved session duration and reduced the bounce rate from 50% to 10%.
• Lead Generation: Increased inquiries, resulting in more business opportunities.
• Enhanced Domain Authority: A strong backlink strategy boosted domain authority (DA/DR), improving SEO competitiveness.

Conclusion

Our SEO campaign for Hardik IVF successfully addressed challenges like low brand awareness and weak search rankings. By implementing a data-driven approach, we achieved measurable success in improving visibility and engagement. With ongoing content marketing, optimization, and link-building strategies, the website is poised to maintain its strong rankings and continue driving valuable leads. This case study highlights the transformative impact of strategic SEO implementation.